Facebook Plan Audience 1:
Audience: 50+ (Audience 1)
Funnel:
Step 1: Content Marketing: Videos x 2 to warm up audience/Brand awareness campaign to website
Step 2: Retarget Video viewers with Conversions campaign
Step 3: Target people who submitted form but did not schedule a call/ people that were on the page but did not submit their details.
Cold Audience for people that are ready to submit their details:
Step 1: Conversions campaign to cold audiences to generate leads. Targeting is 50+ Ireland
Step 2: Re target people that were on page + people that did not schedule their call.
Creative:
Instead of dynamic creative maybe a/b test two different copies, 1 focusing on paid up pensions and one focusing on reviewing current schemes that they are in. Offering them the chance to see how their current scheme is performing.
Audience 2: 35-50
Funnel:
Step 1: Content Marketing: Videos x 2 to warm up audience/Brand awareness campaign to website
Step 2: Retarget Video viewers with Conversions campaign
Step 3: Target people who submitted form but did not schedule a call/ people that were on the page but did not submit their details.
Creative:
Dynamic creative here to test different copies and buttons
Excluding: Video views from from the first campaign
What I have now to re-target:
Audience 1 retargeting: Website visitors 35-65+
Audience 2 retargeting: Video viewers 35-65+
All Framework Notes:
Content Marketing: Blog Posts, Checklists, White papers, how tos, podcasts:
Video is best- Brain storm video
Build Custom audiences for level one remarketing.
Stage 1, you want to use saved audiences + Lookalike audiences
Saved audiences: (Location/age gender/page likes)
Lookalike audiences, look a like from purchased events/engagement/ etc
Types of videos content you can use at this stage:
Video: You can either use videos to give advice on a relevant topic, IE Pensions
can use the video as a preview for the lead magnet, IE written content
Use the video to tell your brand story
Can also use it to entertain your audience
This content marketing can be a couple of minutes but for entertainment it can be less then this IE one minute
Level 1 remarketing: Video views + page audiences, people that engaged with your page. This is not as good but ok.
Can use a discount is 10% off
You can also promote a trial for your product. IE Saas companies
Free consultation this is the best at this stage
Use conversions
Level 2 Remarketing:
Audiences:
1:Anyone who has been to your website
2:People who visit specific web pages
3. Event actions, conversions that you create. Took conversion on your site but not purchased. ie : added to cart but didn’t purchase
Reminders: Reminder based campaigns. Used to bring people back to you site
Testimonials: Here the goal is to bring social proof to your audience so they come back to your site. First part of your copy is the service review.
Messenger: Used for service based. Use to get people to message you and schedule the call.
🆘Do you need a pension review?🆘
Find out how your pension is performing with a Free Independent Pension Review with a qualified financial advisor to ensure your retirement plans are in place.
This is a free service we offer for a limited time only.
All our Financial Advisors are regulated by the Central Bank of Ireland.
Do you want to find out how your pension is performing?
Find out now. Arrange your Free Pension Review by a Qualified Financial Advisor.
Make sure your pension is performing and you are in the best scheme for your unique situation.
This is a free service we offer for a limited time only.
All our Qualified Financial Advisors are regulated by the Central Bank of Ireland.
🆘 Does your pension need a health check?🆘
Your retirement plan should provide you with enough income and capital upon retirement. Give it a health check to ensure your retirement plans are in place.
Arrange your Free Independent Pension Review by a Qualified Financial Advisor today
This is a free service we offer for a limited time only.
All our Qualified Financial Advisors are regulated by the Central Bank of Ireland.
